LEGO will stop advertising in the Daily Mail after pressure from the Stop Funding Hate campaign, the company announced on Saturday.

The campaign has targeted companies urging them to rethink their support for right-wing newspapers over misleading headlines about child refugees.

The Danish company tweeted: “We have finished the agreement with the Daily Mail and are not planning any future promotional activity with the newspaper.”

Lego are the first big company to withdraw advertising after pressure from the social media campaign.

A campaign spokesperson said: “Stop Funding Hate welcomes the decision from Lego. We are asking brands to listen to their customers when they tell them they want to stop funding hate, and that is what they’ve done.

“People are becoming more aware that the money they spend could end up supporting publications whose stories, language or portrayal of certain people fuels division. This urgently needs to be addressed. These headlines harm people.”