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Frank Warren had cause to experience the warm glow of satisfaction this week over his success in putting together a domestic heavyweight clash which on paper has all the makings of a classic.
At the first of two press conferences this week to officially announce and publicise the second fight between Dereck Chisora and Tyson Fury - the last encounter between them in 2011 ending with Fury taking the decision - the London-based promoter could hardly conceal his glee.
The fact that the victor this time round will earn a shot at Wladimir Klitschko's WBO heavyweight title ups the ante even more. The action takes place on July 26 at the Manchester Arena and is sure to be a sellout.
The first press conference in London on Monday was a relatively tame affair, with the 6'9" Fury even bursting into song at one point.
The second press conference in Manchester on Thursday was anything but tame. Rather than burst into song, this time Fury launched into a bad-tempered rant, promising Chisora that he was "getting knocked spark out" before turning over the table and storming out.
Though Fury remains unbeaten in 22 fights, Chisora's career has seen him mix it with a higher calibre of opposition.
He deserves credit for coming back after the debacle of his brawl with David Haye in the aftermath of his epic performance against Vitali Klitschko in 2012, leading to his licence being temporarily withdrawn by the British Boxing Board of Control.
Though he lost his subsequent fight against Haye via a fifth-round TKO, he acquitted himself well and since then has put together five victories on the bounce.
Many, including this writer, felt that Chisora's behaviour both before and after his fight against Klitschko warranted a lifetime ban.
Warren also came in for a lot of criticism for sticking by him and making the fight with Haye by using the Luxembourg Boxing Federation to get it licensed.
Despite the criticism the fight went ahead and was a success both inside and outside the ring. Chisora's career since has earned him another mega domestic clash against the equally controversial Fury.
Coming just two months after the rematch between Carl Froch and George Groves, it leaves British boxing fans with much to look forward to this summer.