AN ONLINE casino that sent “distressing” promotional emails to recovering gambling addicts could face legal action, a law firm has said. 

Sky Vegas, owned by Flutter UK&I, apologised last week after emails were sent by mistake to people who had opted out of betting correspondence. 

Data breach specialist law firm PGMBM announced today that it was exploring the possibility of bringing legal proceedings on behalf of 120,000 who are believed to have been sent emails offering “free online spins.” 

The firm’s legal director Tony Winterburn said: “This mistake could cost people their recovery from gambling.

“These emails have already caused harm and distress to those who opted out of receiving gambling promotions for very good reason.”

Clean Up Gambling director Matt Zarb-Cousin, who was among those who received the emails, said Sky Vegas’s actions were “inexcusable.” 

He said: “There is already too much temptation driven by the volume of advertising, so, when someone takes steps to keep themselves away from promotions like this, they should not be force-fed them again.”

PGMBM is urging people who were affected to get in touch through the website: skybetclaimlawyers.com