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THREE in five Britons do not support a delay to the introduction of restrictions on junk food, research suggests.
The survey of 2,000 adults, carried out by YouGov for Cancer Research UK, found that 60 per cent of respondents favoured the curbs being introduced early next year as planned.
The poll follows reports that the government’s anti-obesity strategy is under review, with rumours that plans to ban television advertising of junk food before 9pm and “buy-one-get-one-free” offers could be reversed.
The poll also found that just one in five (18 per cent) disagreed with the proposed ban.
Cancer Research UK chief executive Michelle Mitchell described government claims that delays to the strategy would help address the cost-of-living crisis as “grossly misleading.”
Evidence from the charity suggests that promotions, often on unhealthy food, can cause people to buy 20 per cent more than they intended to.
“It is deeply concerning to hear rumours that the government might scrap measures designed to help people make healthier choices and help reduce the risk of cancer,” Ms Mitchell said.
“The government should stand firm and press ahead with legislation to help tackle obesity and implement advertising marketing restrictions as planned.”
