ONE of the biggest stories in the NHL this season has been the increase in viewers in the league’s first year of its television contracts with ESPN and TNT. 

The league is also seeing unparalleled growth in female and younger fans that should have a big impact for years to come.

According to NHL research, 37 per cent of hockey fans are women, including a huge 26 per cent growth in that demographic since 2016. Most of those new fans are likely within the coveted 18-49 age demographic, too, since nearly 40 per cent of all NHL fans are under 50.

Kali Mick — an Avalanche fan who lives in Colorado and is part of the league’s Power Players youth advisory board — said the recent growth comes as the league has showcased more of the human side of the game.

“We’re seeing more player interviews, family moments and those heartfelt things that happen off the ice, as well as this mix of the great highlights that we’re also seeing,” she said. 

“That’s been really great to help get more people in the game because people who don’t know the sport will connect more with the human moments. And then the highlights will keep their attention.”