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Women's Cycling Tour de France Femmes preview: big moment for cycling

After years of waiting, there is less than a month left until the start of the Tour de France Femmes.

A women’s edition of cycling’s biggest race has been top of the wish-list for many riders for a long time, and it will be granted when the peloton sets off from Paris on July 24 — the final day of the men’s race — reaching a climax on the Planche des Belles Filles a week later.

There have been token attempts, not least the much criticised La Course held alongside the tour in recent years, but it has taken until now for a proper eight-day women’s tour to be born.

“As a cyclist, people always ask you: ‘Are you doing the Tour de France’?” former British champion Alice Barnes, a rider for Canyon-SRAM, told the PA news agency. “You’d have to say ‘no’ and explain: it’s because there isn’t one.”

Tour organisers ASO have needed some persuading, despite the gripes over La Course, but sponsorship has pushed things forward. Virtual cycling platform Zwift and ASO introduced a women’s Paris-Roubaix race last season — won in thrilling style by Yorkshire rider Lizzie Deignan — and is now behind the Tour de France Femmes.

La Course, won by Deignan in 2020, attracted a loaded field but also plenty of complaints, too often feeling like an afterthought and failing to get proper promotion as the opportunity to capitalise on having the world’s attention during the tour was squandered.

“La Course was great — but it felt like they didn’t want to do it, that they had to do it,” Alice’s elder sister Hannah, another former British champion, said. “I think with this, everyone wants it: the organisers, ASO, the UCI [Union Cycliste Internationale, the sport’s governing body].”

La Course was not the only attempt to fill the void. Back in 1955 there was the one-off Leulliot Race, a five-stage women’s tour won by Manx rider Millie Robinson.

And in 2006 and 2007, Welshwoman Nicole Cooke won the Grande Boucle, a women’s stage race that ran from 1984 to 2009. 

Initially launched in association with the men’s race, it continued as an independent event from 1989 after tour director Jean-Marie Leblanc withdrew support  but lacked the profile and respect the riders deserved.

French rider Elisabeth Chevanne-Brunel, who finished ninth in the 2000 World Championships, took part in nine editions of varying shapes and sizes, and finished sixth overall in 2005 before winning the final stage of her last race in 2006.

“The Grand Boucle was a very good experience because it was a big race with the mountains, the long stages.

“I saw the development of women’s cycling — except there was no media. The TV did not come,” Chevanne-Brunel commented as she watched Elisa Longo-Borghini win this year’s Paris-Roubaix in April.

“To see here at the velodrome for Paris-Roubaix all the people, the media, it gives me a lot of emotion.

“It’s a big development for women’s cycling and I hope to see more after the Tour de France.

“It’s important the media are here to give motivation to girls in the future.”

In her day, Chevanne-Brunel rode unpaid, taking a job with the French cycling federation in order to be able to take enough time off to compete, retiring aged 30 as she could no longer afford to race.

Women’s cycling has come a long way since then — but only at the elite level, and there are still too many riders who do not receive a proper salary.

Races like the Tour de France can change that, bringing new eyes to the sport, and with them more sponsorship and more opportunities.

“It’s so exciting to have an edition of the Tour de France,” said last year’s British champion Pfeiffer Georgi of Team DSM.

“Having these high-profile events means we have a lot more views and a whole new audience to see how exciting women’s racing is.”

Disappointingly for TV viewers, fans will have to resort to Eurosport and GCN+ as Tour de France Femmes is not on ITV Cycling’s free-to-air schedule for this year — unless they can be persuaded…


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