NEW Work and Pensions Secretary Esther McVey will face a new campaign to unseat her at the next general election, following the success of a similar effort in 2015.

Trade union and Labour Party activists vowed today that they would fight to oust Ms McVey from her Tatton constituency in Cheshire.

The campaign will begin with a demonstration in the area on April 1 with the theme, “April Fool Theresa May for appointing Esther McVey.”

Ms McVey lost her parliamentary seat in Wirral West, Merseyside, at the 2015 general election after much hard work by hundreds of activists.

She was targeted because, as a junior minister under former work and pension secretary Iain Duncan-Smith, she played a key part in implementing attacks on jobless, disabled, sick and vulnerable people through rigged work assessments and benefits sanctions.

The campaigners staged demonstrations, protests and leafletings, exposing Ms McVey’s culpability to the voters of Wirral West in 2015, which helped Labour overturn her 2,400 majority.

Last year, she was handed the safe Tory seat of Tatton, previously held by former chancellor George Osborne, and held it with a majority of more than 14,000.

Ms McVey was promoted to Work and Pensions Secretary in PM Theresa May’s Cabinet reshuffle earlier this week.

Now trade unions, Labour activists and campaign groups are relaunching their “Sack Esther McVey” campaign in Tatton.

Supporters include Disabled People Against Cuts (Dpac), trades union councils and Labour councillors.

Alec McFadden of Salford Trades Union Council is convener of the Sack Esther McVey steering committee.

He said: “I have had loads of calls from Dpac, trade union activists and Labour Party activists to re-establish the Sack Esther McVey campaign.

“We intend to link this to the error of judgement of the Prime Minister in appointing a woman who, when minister of state for benefits, was responsible for more benefit sanctions than at any time in the history of the UK and this led to poverty, desperation and, of course, in some cases suicide, amputations and death.

“Esther McVey brought misery into the lives of so many vulnerable people and it was the united power of the community which sacked her in Wirral.

“Tatton is a very different constituency. But we intend to turn this into a truly national campaign.”

Salford TUC has donated £50 to the campaign.