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Triumph of the new ‘transmedia’ generation
In this extract from his new book, Star football reporter Roger Domeneghetti explores how the internet is changing the way we experience football

“Sir Alex Ferguson retires #thankyousiralex.” With that tweet at 9.17am on Wednesday May 8 last year, Manchester United confirmed the news many of us had already guessed — Twitter is the dominant media for discussing football.

We may watch it on TV and read about it in newspapers, books and magazines — or watch and read about it on our tablets or smartphones — but when it comes to actually talking about the beautiful game, Twitter’s where it’s at.

The 2012-13 season saw Chelsea use Twitter to announce Roberto Di Matteo’s sacking and the appointment of first Rafael Benitez and then Jose Mourinho. QPR tweeted the firing of Mark Hughes and the hiring of Harry Redknapp and Everton broke the news of Roberto Martinez’s appointment via Twitter.

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