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Covid meets its musical match
Musician HOLLY BRANDON reports on a unique global initiative to promote folk music during and beyond the pandemic
PUSHING BOUNDARIES: The Magpies, with Holly Brandon second right

THE MUSIC industry is currently facing one of the greatest crises it has ever seen. But a silver lining in the bleak cloud of the current climate is the launch of a world-first collaborative project between 96 artists from around the world.

In the face of travel restrictions and the cancellation of international showcase events, Global Music Match is bringing artists together to share their music with each other and their audiences.

Their work will be presented via social networks internationally and the aim is to develop new audience bases for artists in different international locations, laying the groundwork for future international tours.

The 95th Anniversary Appeal
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