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Could Covid-19 be the beginning of the end for fast fashion?
Fashion fans have rallied to the cause of local shops to support them during the pandemic over faceless online brands — and other have stopped shopping completely and started instead to repair clothes. EMILY INGRAM asks: will the #lovedclotheslast movement last?

IN the summer of 2019, we spent £2.7 billion on single-use clothes. Some 50 million outfits were purchased for festivals, day-trips and holidays, only to be discarded after a day or two of wear.

It may seem shocking, but this statistic is little more than a drop in the ocean. Britain’s fast-fashion habit is one of the most significant in the world, with one in four stating that they would be “embarrassed” to wear an outfit more than once.

Simply put, the term “fast fashion” refers to garments that are mass-produced quickly (often in large textile factories overseas) then sold for a short period of time, before being replaced by brand-new lines. Such products are the bread and butter of companies like ASOS, who have recently come under fire for their lack of warehouse restrictions during the Covid-19 epidemic.

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