You can read 19 more articles this month
The McLaren Group has set its sights on becoming “the best in professional cycling” after securing a 50 per cent stake in UCI WorldTour team Bahrain Merida.
McLaren said it wanted to bring its expertise from Formula One and other sports to cycling, working alongside the Bahrain Merida team which was formed in 2017 and is home to 2014 Tour de France winner Vincenzo Nibali.
“Racing, technology and human performance are at the heart of everything we do at McLaren,” McLaren’s chief marketing officer John Allert said.
“Cycling is something we have been involved with in the past and have been looking at entering for some time.
“It is a completely natural fit for our skills and our ambitions and a perfect partnership with Team Bahrain Merida who have the right vision and approach for the future.”
The deal was announced on the same day that Sky said it would end its investment in professional cycling at the end of 2019, leaving the future of Team Sky in doubt.
McLaren, who worked with Team GB ahead of the London Olympics and recently collaborated with United States manufacturer Specialized on bike design, said its partnership with Bahrain Merida would focus on technical collaboration, human high-performance and marketing and commercial services.
Bahrain Merida general manager Brent Copeland said: “McLaren has been raising the bar for technological innovation and sport performance for decades.
“The combination of our passion and vision for Team Bahrain Merida to be a winning team, with McLaren’s expertise and dedication, is the perfect partnership.”
You can’t buy a revolution, but you can help the only daily paper in Britain that’s fighting for one by joining the 501 club.
Just £5 a month gives you the opportunity to win one of 17 prizes, from £25 to the £501 jackpot.
By becoming a 501 Club member you are helping the Morning Star cover its printing, distribution and staff costs — help keep our paper thriving by joining!
You can’t buy a revolution, but you can help the only daily paper in Britain that’s fighting for one by become a member of the People’s Printing Press Society.
The Morning Star is a readers’ co-operative, which means you can become an owner of the paper too by buying shares in the society.
Shares are £1 each — though unlike capitalist firms, each shareholder has an equal say. Money from shares contributes directly to keep our paper thriving.
Some union branches have taken out shares of over £500 and individuals over £100.
You can’t buy a revolution, but you can help the only daily paper in Britain that’s fighting for one by donating to the Fighting Fund.
The Morning Star is unique, as a lone socialist voice in a sea of corporate media. We offer a platform for those who would otherwise never be listened to, coverage of stories that would otherwise be buried.
The rich don’t like us, and they don’t advertise with us, so we rely on you, our readers and friends. With a regular donation to our monthly Fighting Fund, we can continue to thumb our noses at the fat cats and tell truth to power.
Donate today and make a regular contribution.