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Why women’s football on free-to-air TV is a big deal

by James Nalton

WOMEN’S football received a huge boost this week after a TV deal was struck which will see Women’s Super League (WSL) games shown live across Sky Sports and the BBC from next season.

As is always the case when it comes to football’s relationship with TV, much of the focus was on the money and how useful the three-year deal worth £8 million per season will be for the development of the women’s game.

But the most important part of this deal is the BBC’s involvement and the fact that games will be shown on BBC1 and BBC2, rather than hiding games behind the red button as has often been the case previously. 

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