You can read 9 more articles this month
by Oli Mould
WHO doesn’t like the idea of being creative? Making something that’s not been done before can be enjoyable and an escape from run-of-the-mill tasks. But, when even the most mundane job descriptions routinely include “the ability to be creative” among their list of desired attributes, something has clearly changed.
Modern-day capitalism has seemingly co-opted creativity, redesigned its definition and converted it into a buzzword for some of the worst aspects of neoliberalism. You couldn’t make that up.
Rather than loosening the monotonous shackles of employment, being creative at work usually means producing more with less. It has helped to turbo-charge job insecurity and casualisation, championed the rise of the gig economy and speeded up a race to the bottom for employment rights. Corporate creativity has increased the exploitation of workers and consumers.
Instead of tackling the world’s most pressing issues, creative technologies have been used to finesse advertising techniques, encourage consumerism and extend their reach into how we access information and go about our daily lives.
Oli Mould argues that, just as privatisation was sold to us as a way of allowing more creative hands on the controls of the economy, austerity has forced local councils and public institutions to be more “creative” in how they manage with fewer resources.
He makes clear that creativity must not be defined by how much money it can generate. Real creativity should resist and subvert, reject the status quo and foster progressive change. It should seek out new people, things and experiences that destabilise the very ground on which capitalism exists.
Capitalism seeks to grind down any challenge to its version of creativity with a chorus of “there is no alternative” but real creativity believes in the impossible and does not seek to make a profit from it.
You can’t buy a revolution, but you can help the only daily paper in Britain that’s fighting for one by joining the 501 club.
Just £5 a month gives you the opportunity to win one of 17 prizes, from £25 to the £501 jackpot.
By becoming a 501 Club member you are helping the Morning Star cover its printing, distribution and staff costs — help keep our paper thriving by joining!
You can’t buy a revolution, but you can help the only daily paper in Britain that’s fighting for one by become a member of the People’s Printing Press Society.
The Morning Star is a readers’ co-operative, which means you can become an owner of the paper too by buying shares in the society.
Shares are £1 each — though unlike capitalist firms, each shareholder has an equal say. Money from shares contributes directly to keep our paper thriving.
Some union branches have taken out shares of over £500 and individuals over £100.
You can’t buy a revolution, but you can help the only daily paper in Britain that’s fighting for one by donating to the Fighting Fund.
The Morning Star is unique, as a lone socialist voice in a sea of corporate media. We offer a platform for those who would otherwise never be listened to, coverage of stories that would otherwise be buried.
The rich don’t like us, and they don’t advertise with us, so we rely on you, our readers and friends. With a regular donation to our monthly Fighting Fund, we can continue to thumb our noses at the fat cats and tell truth to power.
Donate today and make a regular contribution.