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Sending the poor to war
A new report details how the British military strategically targets low-income adolescents for recruitment, writes co-author RHIANNA LOUISE
A recruit finds himself face to face with the reality of being imperialism’s policeman, Basra, Iraq, 2003

IN THE same week that the defence committee blasted “failed” mental health provision for veterans, a new report entitled Selling the Military has criticised military recruitment advertising for targeting groups, particularly disadvantaged children, who are likeliest to suffer adverse outcomes.

Written by military watchdog ForcesWatch, health charity Medact and with contributions from academics and veterans, the report calls for greater scrutiny and regulation of military recruitment marketing on health and ethical grounds.

It details how the military strategically targets low-income adolescents, identifying in particular those who are between 16 and 24 years old and come from households with an average income of £10,000. Military marketing briefs describe their teenage recruitment targets as “easily influenced” and having a “thirst for risk.”

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