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British Army's millennial recruitment campaign branded ‘patronising’ and ‘desperate’
THE British army’s new recruitment campaign aimed at young people is being condemned by critics as “patronising” and “desperate.”
The military has unveiled controversial posters and videos targeting “snowflakes, selfie addicts, class clowns, phone zombies, and me, me, millennials” aged 16 to 25.
The campaign’s slogan, “Your Army Needs You,” is a play on Lord Kitchener’s “Your Country Needs You” recruitment adverts from the First World War.
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