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How to unseat a Tory MP
Richard House talks to ALEX McFADDEN about the successful Sack Esther McVey campaign of 2015 and the new campaign to unseat her in Tatton
Esther McVey

Richard House (RH): I think we all have a lot to learn about community organising and activism from the successful Sack Esther McVey Campaign that you spearheaded in the 2015 general election campaign. Can you tell us what you think were the decisive factors in your campaign’s success?

Alec McFadden (AM): The 2015 campaign to unseat McVey was fought on a number of fronts. First — and I’m speaking frankly here — there was the hatred local people felt towards her, particularly those with disabilities who had either lost their disability benefits or who’d had them reduced when McVey was the disability minister.

Next, there was the local TUC in Wirral, which organised against benefit sanctions.

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