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Lidl’s race to the bottom

WHEN The Grocer magazine awarded Lidl the accolade Grocer of the Year in June 2015, the German supermarket’s UK managing director Ronny Gottschlich commented: “Low price doesn’t have to mean low quality.”

He might have added that it also didn’t have to mean huge rewards for those at the top while workers are denied the right to be represented by a union.

Four months after The Grocer bestowed its award, Gottschlich received a 56 per cent pay rise, taking his annual salary to £960,000.

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