Skip to main content
Sophisticated, but not intelligent
ANDY HEDGECOCK is inspired by accessible insights into the theory, function and psychological impact of our digital tools
COGITO, ERGO SUM: The Gates of Hell (with The Thinker at its centre) by Auguste Rodin, 1880-1917 [Jean-Pierre Dalbera/CC]

Program or Be Programmed 
Douglas Rushkoff, OR Books, £15

THIS critique of the annexation of human planning and decision-making by digital systems was originally published in 2010. The revised edition, which includes a new preface, afterword and reading list, is essential reading.

The arguments at the heart of the book — Douglas Rushkoff’s “11 commands for the AI future” — have gained in relevance over a period in which digital technology has encroached into every aspect of human life and culture.

The book is marred by a fundamental contradiction. Its exploration of the threats and promises of digital tools and systems is haunted by a figure I would characterise as Schrodinger’s CEO. Like the cat in Erwin Schrodinger’s famous thought experiment, Rushkoff’s tech billionaires occupy two contradictory states.

The 95th Anniversary Appeal
Support the Morning Star
You have reached the free limit.
Subscribe to continue reading.
Similar stories
mother capital
Books / 30 April 2026
30 April 2026

ALEX HALL is fascinated by a lucid and historically convincing account of how rent has dominated capitalist economies from feudalism to modernity

8computerdata
Features / 2 October 2025
2 October 2025

Digital ID means the government could track anyone and then limit their speech, movements, finances — and it could get this all wrong, identifying the wrong people for the wrong reasons, as the numerous digital cockups so far demonstrate, warns DYLAN MURPHY

COST CONTROL MODE: Health Secretary Wes Streeting during a visit to NHS National Operations Centre in London on July 25 2025
Features / 18 September 2025
18 September 2025

Politicians who continue to welcome contracts with US companies without considering the risks and consequences of total dependency in the years to come are undermining the raison d’etre of the NHS, argues Dr JOHN PUNTIS

satie
Books / 18 July 2025
18 July 2025

ANDY HEDGECOCK relishes an exuberant blend of emotion and analysis that captures the politics and contrarian nature of the French composer