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The problem of the political ‘don’t-knows’
With the possibility of a change in Tory Party leader in the coming months, it’s vital for Labour to canvas the views of ‘the undecideds,’ writes CHARLEY ALLAN

THE ugly ducklings of the polling world are the “don’t knows” — often overlooked despite their huge potential to change the course of tight elections.

The more people who can’t make up their minds how to vote, the more likely it is that even subtle shifts in public opinion will alter the final result.

In the final days of last year’s general election, Labour and the Tories were neck and neck in the polls, but many people couldn’t decide who to vote for, or even whether to vote.

  • Chat to Charley on Twitter: @charleyallan.
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