Skip to main content
Against the grain
SOLOMON HUGHES reveals a single man in Crewe led to a national story on Labour’s association with quinoa
Quinoa grains [Pom/Creative Commons]

Is Labour quinoa? This pointless question covered a Guardian column, as well as taking up a few bytes of space on other news websites. They claimed that “research” proved “swing voters” now associated Labour with quinoa, which the Guardian helpfully explained is a “fancy grain,” presumably because they don’t believe their readers ever look at the Guardian’s many quinoa-friendly food supplements.

“Political analysts,” the Guardian explained, discovered the quinoa-Labour link, proving Labour was in danger of becoming a middle-class party and losing its “traditional base.”

So how bad is Labour’s quinoa-danger? The threat was actually uncovered by a focus group of seven swing voters in Crewe “moderated” by Britain Thinks, an “insight and strategy consultancy” led by Deborah Mattinson.

The 95th Anniversary Appeal
Support the Morning Star
You have reached the free limit.
Subscribe to continue reading.
Similar stories
Reform party leader Nigel Farage takes part in media interviews after holding a news conference in central London, August 4, 2025
Features / 23 August 2025
23 August 2025

Every Starmer boast about removing asylum-seekers probably wins Reform another seat while Labour loses more voters to Lib Dems, Greens and nationalists than to the far right — the disaster facing Labour is the leadership’s fault, writes DIANE ABBOTT MP

The main entrance of The Guardian Newspaper office on York Way, north London
Features / 21 July 2025
21 July 2025

At the very moment Britain faces poverty, housing and climate crises requiring radical solutions, the liberal press promotes ideologically narrow books while marginalising authors who offer the most accurate understanding of change, writes IAN SINCLAIR

Crowds watch Kneecap performing on the West Holts Stage during the Glastonbury Festival at Worthy Farm in Somerset. Picture date: Saturday June 28, 2025
Media / 8 July 2025
8 July 2025

The fallout from the Kneecap and Bob Vylan performances at Glastonbury raises questions about the suitability of senior BBC management for their roles, says STEPHEN ARNELL