Uefa criticised for partnering with cryptocurrency fan token company
People walk by the Uefa Champions League fans zone near the Duomo gothic cathedral, in Milan, Italy, on May 25, 2016
UEFA’s decision to partner with a company selling cryptocurrency fan tokens has been described as “incomprehensible” by Football Supporters Europe (FSE).
A day after being praised for giving away tickets to its men’s and women’s club competition finals, European football’s governing body has been heavily criticised over a new agreement with Socios.com.
The sale of fan tokens, which can rise and fall in value, has been criticised as a means of monetising fan engagement in a largely unregulated market.
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