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Who’s the technocrat behind the new ‘centrist party’ United for Change?
by SOLOMON HUGHES

THE multimillionaire-led attempt to launch a new “centrist party” to beat Labour is up and running, but the branding is so bland you might mistake it for a new weight-loss product or an exciting online estate agent. Or even a new video-on-demand service.

It’s called United for Change, with the slogan: “They said change was impossible. Let’s show them it’s not.” 

It is funded by Simon Franks. He set up DVDs-by-post service LoveFilm, then sold it to Amazon in 2011 for around £200 million. 

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