Skip to main content
The Olympic Games logo design credibility quagmire
Although half of the Tokyo games are now history - the Paralympics have only just begun - the design for the Paris Games in 2024 has already drawn well-publicised censure. CHRISTOPHER BROWN looks at the perceptions that inform the recurring debate
[Wikipedia]

IN 1913 Baron Pierre de Coubertin, the founder of the modern Olympic Games, created one of the most recognisable logos in the world.

The symbolism of the five coloured interlocking rings, representing the participating continents and the “flags of all nations” united in sporting endeavour, is simply conveyed and easily grasped.

A good logo communicates its message in an effective visual way and de Coubertin’s certainly achieves that. It has become the basis upon which logos for the Games are built.

The 95th Anniversary Appeal
Support the Morning Star
You have reached the free limit.
Subscribe to continue reading.
Similar stories
Northern Ireland's Kristina O'Hara (left) in action against India's MC Mery Kom at Oxenford Studios during day ten of the 2018 Commonwealth Games in the Gold Coast, Australia
Women’s boxing / 18 July 2025
18 July 2025

Mary Kom’s fists made history in the boxing world. Malak Mesleh’s never got the chance. One story ends in glory, the other in grief — but both highlight the defiance of women who dare to fight, writes JOHN WIGHT

gray
Exhibition review / 8 July 2025
8 July 2025

BLANE SAVAGE recommends the display of nine previously unseen works by the Glaswegian artist, novelist and playwright

safekeep
Book Review / 24 June 2025
24 June 2025

MANJEET RIDON relishes a novel that explores the guilty repressions – and sexual awakenings – of a post-war Dutch bourgeois family